Search Engine Optimisation
DIY SEO Do It Yourself

DIY Search Engine Optimisation

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Do It Yourself SEO

Everything You must know about SEO

Local SEO is an extremely targeted form of advertising because the business owner isn’t actually advertising directly to the customer. It’s this way that local SEO is so unlike television commercials, print ads, and brochures. While these methods may fall upon the ears of hundreds or even thousands, and only get the business one or two new customers, local SEO isn’t blanket advertising. Business owners don’t just have to put it out there and hope for the best.


By its very nature, local SEO automatically targets a specific audience. And, it’s even cheaper than all of those traditional forms of advertising put together.


SEO Checklist

A checklist to make sure your site is ready to be picked up by the search engines for a strong positioning.


Download your Free Report and SEo Checklist



The New Guide to SEO

Do you want more traffic?

Everyone that has a website would answer that question with a loud “yes.”

Unfortunately, getting traffic is not as easy as some people make it seem…

There are a lot traffic methods out there that require a TON of time and many that require a lot of money to get going.

What if there was an easy method for getting TONS of traffic?

Something that you could learn and implement, and start getting results with fast?


Read more



SEO Audit

A good starting point for any seo strategy is an seo audit

Goole provides a free tool where you can see how Google sees your web site and what may be missing from your site Varvy SEO tool

Let us do it for you



Submit your site to search engines

For this there are two main search engines to submit your web site to:

Google: https://www.google.com/webmasters/tools/

Bing: http://www.bing.com/toolbox/webmaster

You can also make use of a 3rd part submission tool like Scub the web http://www.scrubtheweb.com/tools/easy-submit.html


Let us do it for you



Add an xml sitemap to your web site

A good tool I have found to create a sitemap.xml file is www.xml-sitemaps.com


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Add a robots.txt file to your site

For uploading a robots.txt file to your web site www.seobook.com works well.


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Basic Keyword Research

Keyword research helps to determine what keywords are appropriate for your web site keyword planner https://adwords.google.com/KeywordPlanner/


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Target your local Business

List your site on Google maps and for Business www.google.com/business/


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Analyse your data with analytics

Google Analytics enables you to analyse the traffic on your web site https://analytics.google.com/


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Software to simplify the SEO Strategy

Below we have made a list of software that may assist you in developing your SEO Strategy


Agency Analytics


Rank Tracker

Track local and global keywords for SEO campaigns, updated daily.


Backlink Monitor

Monitor backlinks for client websites and track competitor activity.


SEO Audit Tool

Analyze, discover and eliminate common website issues impacting your SEO efforts.


Social Analytics

Monitor and track engagement across: Twitter, Facebook, Youtube, LinkedIn, Instagram.

PPC Analytics

Connect directly to Adwords and Facebook Ads to monitor essential website metrics.


Read more...



SEMrush

SEMrush

SEMrush Сompetitive Research and Business Intelligence Software

Analytics Reports

Get insights into your competitors’ strategies in display advertising, organic and paid search, and link building.


Organic Research

See competitors’ best keywords, discover new organic competitors and observe position changes of domains.


Advertising Research

Uncover Your Competitors’ Ad Strategies and Budget, Analyze Your Online Rivals' Ad Copies and Keywords, Discover New Competitors in AdWords and Bing Ads, Localize Your Ad Campaigns.


Display Advertising

See top publishers and advertisers, Analyze competitors' display ads, Spot new publishers, View displays from different devices


Keyword Research

Find the right keywords for SEO and PPC campaigns, Gather phrase matches and related keywords, Get long-tail keywords, Explore multinational and multilingual environments


Read more...



Traffic Travis

Improve your website's search engine rankings.


Perform a full SEO health check on any website.


Uncover technical mistakes that may affect your rankings.


Find out why competitors outrank you, then beat them!


Keep tabs on your competitors to spot keywords you should target.


Monitor your search engine rankings so you know where to focus your efforts.


Find respected link partners and build quality backlinks, easier.


View the video on how Traffic Travis works Read more...



SEO Power Suite

If you have a website, you need this tool


It’s DYI – you don’t have to give a penny to SEO companies

It’s COMPLETE – you have all the tools you need and never switch to other apps

It gives PROVEN results – your site will rank high and get floods of traffic

It’s trusted by 1 million users – it has helped over a million website owners to thrive online


Here’s how the software works.

When you’ll download and install your SEO PowerSuite, you’ll get a comprehensive set of 4 SEO tools, each dealing with a particular aspect of search engine optimization.


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