SEO is a long term strategy where you see your results over a 12 month period
Enterprise SEO is a long term strategy where we work on your web site on a consistant basis doing changes and tweeks over a 12 month periodto achieve top organic search engine positioning. For organic local positioning strategy see our Geographic SEO.
Chechs where your site positions on seach engine social platforms and in relation to your competition.
Once the audit is completed an online strategy is developed.
Seach Engine Submission
Submitting site to the main search engines like Google, Bling and Yahoo.
To vefify that the seach engines like Google, Bling and Yahoo have indexed the site.
Creation and optimisation of a .xml sitemap file, is like a roadmap for search engines telling them which pages should be indexed and the priority of each page.
HTML sitemap allows site visitors to easily navigate a website, for search engines to crawl the website in a more effective manner. Search engines become aware of every page on the site, including any URLs that are not discovered through the normal crawling process.
Through Google Image Sitemaps, Google receives metadata regarding the images contained on a website. Visitors can do an image search on Google. Using Google image extensions in Sitemaps provides the search engine with additional information regarding the images on the website. This can help Google discover images it may not find through crawling.
Creation and optimisation of a video sitemap tells search engines about video content on your site.
The special HTML tag tells robots to index the content of a page or not to, and to not scan it for links to follow.
Meta tags (Title & description)
Meta tags tell the search engines what your site is about. It also shows up to viewers when they do a search in Google. You want this written well from both a search engine and a user perspective. It is important these tags incorporate keywords but also compel users to click.
Analysis of the most popular keywords used in your industry and the approximate number of times that keyword is searched for.
Is the solid foundation of any SEO campaign. We will analyze keywords to determine what phrases will convert visitors.
Google+ business profile setup/optimization
The Google+ social network influences Google's search results and enhance your Google+ business profile.
Information architecture audit
We will make sure your navigational structure is SEO friendly and that your internal linking maximizes your SEO capabilities.
Optimisation of each page on your website as well as editing the HTML code of each page which assists in driving traffic and ranking well on search engines.
Including Internal link building eg linking the various pages to relevant content within your site.
Analysis of where your traffic is coming from, where they went on your site and from which pages they left.
Local search optimization
Create, claim and optimize your Google Places page so your local listing returns higher in the map results.
Alternate text added to images
Google can't read images, only text. We'll add text to the image properties so Google gets a clear snapshot of what your site is about.
Custom 404 error page setup
A custom 404 error page will tell search engines and users where to go if they type in the wrong page.
Progressive monthly optimization
After the initial campaign, you will probably see some keywords ranking on page 3, some on page 2 and maybe a few on page 1. The monthly optimization will formulate a strategy every month to move these terms from page 3 to page 2, from page 2 to page 1, and from the bottom of page 1 to the top. The monthly optimization lasts for a minimum of 12 months.
Monthly SEO Reporting
We will send you monthly reports on your website performance on the various search engines and social platforms. This will include your website visibility, and shows you the actual rank of each keyword that is being targeted on the various search engines such as Google, Yahoo, Bing etc.