Search Engine Optimisation
SEO Frequently Asked Questions

SEO Frequently Asked Questions


What is SEO?

SEO stands for search engine optimization. It refers to techniques that help your website become more visible in organic search results for the people who are looking for your business, product, or service via search engines like Google, Bing, and Yahoo.

What’s the difference between internal and inbound links?

Internal links are links on a page on your site that go to another page on your site.

Inbound links are other websites that link to your content.

What is robots.txt?

This is a page that gives search engines information about the pages a company wants indexed or crawled.

You can find this page by going to www.your-name/robots.txt

What is the sitemap.xml file?

This file is an index of all the pages on your site. It's a quick reference for search engines of content that you want indexed. With the more pages that get indexed through a site map the better your chances are to rank in search engine results. The file can be added to Google and Bling by making use of Webmasters Tools.

What is indexing and crawling?

When search engines look through the content on your website, they are crawling your site.

As they crawl your site, they index content that will appear in the search engine.

Not all content is indexed. Search engines pick what content they will and won't index as they go through the crawling process.

How do I know that my web site has been indexed?

It's as easy as typing in your domain name into a search engine to find the pages on your site that have been indexed.

Why do images need alt text?

Search engines cannot read images, but they can read text.

The alt text helps them figure out what the images are all about.

If a page doesn't load for some reason, people can still find out what the image is by reading the alt text.

The alt text also helps search engines to index images in image searches and by using image site maps.

How long does it take for SEO to work?

There are a few factors that will determine how quickly or slowly results will come. This list includes the content you create, the quality of your content how your site is seen as being an authority. A large site could see results in a couple of days if the search engines crawl the site regularly. Smaller sites may take longer as they could get crawled less frequently. SEO is an ongoing process, and you are never “done”.

Are Backlinks good or bad for SEO?

Only dofollow backlinks will give you an SEO advantage, the quality of a backlink can be determined by analyzing how reputable is the website linking to you. What also matters is that the content of the website is relevant to yours. If a well-known site links to you, the backlink will be good.

Can ads affect my SEO?

Yes ads can effect your positioning on search engines. Google has developed a special algorithm to detect pages that have too many ads. If your website has a bad overall user experience and has too many ads, your website might be pushed to 2nd or 3rd page on the search results.

Does website loading speed affect SEO ranking?

If your website is loading too slowly search engines may decide to lower your ranking.

Do internal links count as good links?

Best practices recommend creating a good internal linking structure for a better user experience, Google also counts these backlinks.

My website has been down for a few days, should I be worried?

If your website goes down for a short period, there's no reason to panic. Even if Google might temporarily decrease your rankings, they will go back once your site goes live again.

Are H1, H2, and H3 tags useful to search engines?

They do carry value as part of Google's ranking factors.

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